These are the listings where a familiar name shows up at a price that undercuts the usual retail channel by enough to be worth the transaction. Note that the discounting is uneven: Nike's lifestyle lines drop hard, while its trail line holds value better, and adidas sits in between.
Nike Dunk Low Retro SE 2 in Sequoia — $103.00
The Dunk has become the default eBay sneaker, largely because the colourways are produced in volume and released constantly, so supply rarely dries up. This listing is the in a men's 8.5, style code FN7523-300, described by the seller as a low-top with a cushioned collar suited to skateboarding, basketball and general wear. New with the original box.
- Held its value better than almost anything else in this roundup
- Low-top profile sits cleanly under jeans and cargo trousers
- Cushioned collar noted in the listing
- Circumference colour varies per shoe, so expect a slight difference from the photos
At $103 this is the priciest lifestyle pair here, and the argument for it is resale rather than wear. Buy it if you want one pair that still has a market behind it, and you already know your exact size in Dunks.
Nike Air Max 270 in black, yellow and white — $54.95
The is the easiest Nike silhouette to live in because the 270-degree collar exposes the ankle and the foam heel wedge is the whole point of the shoe. The listing describes a lace-up sneaker for running, training and casual wear, built around a cushioned collar. New, and the price is less than half of what the same colourway retails for.
- Exposed foam heel wedge reads instantly as a Nike
- Works for gym sessions and for a full day on your feet
- Breathable low-cut collar rather than a bootie
- Chunky foam heel is not subtle — style, not office, shoe
Nike Juniper Trail 2 DM0822 trainers — $80.93
Here's the counter-example that proves the discount is uneven. Trail Nike holds its price far better than lifestyle Nike, so the at $80.93 is a genuine saving rather than a fire sale. Listing is UK 7 / EU 41 / US 8, new in box, black uppers with a white swoosh and a black-and-white sole.
- New in the box at a size that is genuinely hard to find on the high street
- Trail outsole means it doubles as a light hiking and everyday shoe
- Discreet black-and-white colourway works with more outfits than a trail shoe normally would
- Not a lifestyle sneaker — the lug pattern is the point
adidas Megaride O1 in white — $84.95
The is adidas's serious cushioning line rather than its celebrity line, and the listing spells out the construction properly: a regular fit with a lace closure, a mesh upper with a synthetic mudguard and TPU stripes, a padded neoprene collar, and textile lining. The seller advertises free US shipping and a 365-day return policy on orders over $75. New.
- Genuine running-shoe construction, not a fashion trainer
- Mesh upper with synthetic mudguard and TPU stripes for lateral support
- Padded neoprene collar sits well against the Achilles
- White colourway will not stay white
Reebok Classic Leather in white and purple iris — $25.00
The is a court silhouette from the 1980s that has never stopped being produced, which is exactly why it turns up on eBay so often. This listing is a women's US 8.5, new, in a white upper with purple iris and violet accents. Twenty-five dollars for a leather court shoe is about as close to a no-brainer as this category gets.
- Court-shoe leather upper that scuffs and patinas rather than tearing
- Classic low-key styling that works with denim and tailoring alike
- New, not pre-owned, at a genuinely bargain price
- Only one size in this colourway on the listing